Digital Transformation with the VP of Growth at Bounteous

About This Episode

How can a company use today’s digital world to their advantage? Luckily for Jeff and Kelly, they have just the expert to ask: Abbey Karel from Bounteous! In their chat with Abbey, they talk digital strategies, automation, AI and more. Plus, just how long until the tucked in sweater goes out of fashion? Listen to find out!

About Abbey: As VP of Growth at Bounteous, Abbey Karel helps Consumer Brands drive digital transformation and create meaningful customer experiences that maximize growth and ROI. By aligning business goals with digital innovation, she enables brands to unlock new opportunities through strategic partnerships and co-innovation while optimizing spend.

With a background in global client leadership, digital strategy, and in-store innovation, Abbey has worked with some of the world’s most recognized brands to elevate customer engagement and drive measurable business impact. Prior to Bounteous, she led high-impact client relationships at Ogilvy, earning recognition as a Top-25 Global Client Leader, and played a key role in pioneering native apps and in-store digital experiences for Kohl’s and JCPenney.

Abbey is also a frequent speaker and thought leader, sharing insights on digital transformation, customer experience, and data-driven growth at industry events.