Niche Down: Niches get Riches
Hosts & Guests
Jeff Kahler
Kelly Sundberg
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About This Episode
Casting a wide net might seem like a great way to generate cash flow when starting a new business, but that couldn’t be further from the truth. Niching down is a skill that pays large dividends if done correctly and with patience, but what does “niching down” mean? And how can you risk doing it correctly when your instincts are telling you to “cater to everyone?” Jeff Kahler has walked this road a time or two and shares best practices for finding your niche in the marketplace.
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